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Lotz Home & Garden Inc.Real client
Landscaping · Fond du Lac, WI
The goal

Fill 70 project slots for 2027

Ryan builds garden beds, stonework and patios. The 2027 season runs March to October. This winter, the plan is to fill it, while Ryan focuses on the work.

Ryan's 2027 offer page on a laptop
The same page on a phone
Tap the screens to open the live page →
What he gets

Everything, done for him

Six pieces, built in order. Each one makes the next one work better.

1

Research

Before a single word gets written, we learn who Ryan's customers are and what they worry about.

  • What his real reviews say he does best
  • What homeowners worry about when hiring
  • Who else locals are comparing him to
  • His real prices and how many jobs he can take

Why it mattersEvery word that follows speaks to real worries, not guesses.

2

One clear message

From the research comes one simple message. It's written once and used everywhere, so people understand what he does in a few seconds.

Why it mattersA clear message is easy to remember, easy to share, and easy to say yes to.

Built exactly the way you pictured it.
Offer pagePostsEmailsReplies
3

Offer page

One page for one offer: his 2027 schedule. Real photos, real reviews, and a job shown stage by stage.

  • Book a free estimate in one tap
  • Looks great on a phone

Why it mattersPeople see the proof and know exactly what to do next.

The step-by-step section of Ryan's offer page
4

List quiz

Not everyone is ready to book in winter. A short quiz puts them on Ryan's 2027 list, with what they want done and when.

Why it mattersNobody slips away just because they weren't ready yet.

The first step of the 2027 list quiz
5

Six months of social

The campaign runs from winter into spring. Every month brings a fresh carousel and a set of posts, all in his colors, with his real work.

Why it mattersShowing up every month keeps Ryan top of mind while people plan their projects.

Month 1Launch
Month 2New set
Month 3New set
Month 4New set
Month 5New set
Month 6Final push
6

Follow-up system

Everyone on the list is plugged into a customer follow-up system, set up around how Ryan works.

  • Friendly emails in his own voice
  • Seasonal yard tips that keep him top of mind
  • A reminder right when each person's chosen month comes up
  • Ryan follows up personally on those dates

Why it mattersLeads stay warm for months, and Ryan never has to remember who to call when.

Joins the listWelcome emails start
All winterSeasonal tips
Their monthEmail + a call from Ryan
7

90-day campaigns

His 2027 offer is pushed hard, 90 days at a time: a winter campaign, then a spring campaign. One clear message across his page, his posts and his follow-up.

Why it mattersRyan becomes the name people think of when they plan a yard project. The same clear message everywhere also helps Google and AI tools connect his business with that work.

8

Client portal

One place for everything. Ryan uploads his photos, gives feedback, requests changes and approves each campaign.

Why it mattersNo long email threads. Ryan sees where everything stands at a glance.

The results

Updated every month

The campaign launches this winter. Real numbers go here as they come in. Nothing is made up.

–
List sign-ups

People on the 2027 list

–
Estimates booked

Free estimates on the calendar

– / 70
Slots filled

2027 projects confirmed

Tracking starts at launch.

Your business next

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